The Project
When event planners Paloma Events set out to refine their branding in order to reflect their lofty visions, we sent them down the aisle with an elevated identity that stuck close to the coast yet soared high with possibilities. From the creative direction to the digital experience, every element was approached with a high-touch-low-maintenance intent to deliver an elegant yet understated look and feel. Easy, breezy, memorable—forever and always.
The Services
Creative Direction
Brand Strategy
Brand Identity
Website Design
Presentation Design
Collage Design
The Creative Direction
Calm, collected and creative—even in the face of chaos.
We honed in on the client’s brief for an elevated rebrand that would give a nod to coastal sentiments by emphasising effortless elegance in design and delivery. Through the course of our strategy sessions, we knew our work also needed to honour founder Brooke’s serene nature and organisational prowess, while targeting low maintenance clients with lofty aspirations. To address this sweet spot, we wove laidback wavy motifs with meticulous detailing and a palette that says everything’s under control.
The Brand Language
Full of possibility with absolute assurance.
Our take on the copywriting emphasised a sense of confidence while flirting with whimsy, welcoming potential clients to a place where T’s are crossed, I’s are dotted, and dreams are not only delivered but expanded upon. We crafted the tagline to both emphasise the brand’s capabilities and attract their desired segment: down-to-earth people who value good ideas and stunning execution. Well-spoken and inviting, the brand’s tone of voice helps position Paloma Events as relaxed yet precise, just as the perfect planner should be.
The Coastal Motif
Harnessing the ebb and flow of event planning.
Nestled in the picturesque NSW South Coast, it was important to the client that the new identity would carry elements of the coastal way of life. Paying homage to the local coastline and sea, we reinterpreted the existing brand mark and rolled out its gentle curves across the rest of the web design with an inviting blue colour palette to further emphasise this serene nature and experience. By incorporating these elements in the site design, we made sure potential clients felt at ease from the very first touchpoint.
“Jess was absolutely amazing to work with. Her innate understanding of brand strategy, combined with her design and copywriting mastery ensured every step of the process completely exceeded my expectations. Every step in the process felt purposeful and aligned to the brief and vision. I’m still pinching myself that it is really my brand—I couldn’t recommend Jess highly enough.”
—Brooke, Paloma Events
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