A brand refresh for Jessie Chalmers of Ruby and James
Tote Bag
“Her personal approach was my favourite part about working with Jess. I looked forward to each and every meeting and left feeling inspired and excited about every idea she pitched.”—Jessie
CLIENT:
Ruby and James—Event Stylist
Melbourne, Australia.
Moodboard
SERVICES:
Brand Strategy
Brand Design
Website Design
Social Starter Pack
Logo
Nostalgic Romance, Fashion and Deep Care.
Inspired by the feelings evoked for the Ruby and James event attendee, we landed on a creative direction that sets the stage for the unique and immersive experience each client enjoys.
At the meeting place of nostalgia, fashion, romanticism and creative exploration lives the world of Ruby and James. Tailored, transporting, and impeccably executed from start to finish, Ruby and James events are events to remember.
Squarespace Website
Collage
The story behind the type.
Drawing influence from upper echelon fashion houses and the elegantly versatile quality of a sans serif font, the primary font choice was the well-loved Helvetica Neue. Snell Roundhouse is an ode to times gone by and to the theatre of the event world. Like a signature stitched into the hem of a costume or bridal gown, this typeface is used only as an accent and brings the personal touch and romance.
Typography
Bringing the brand to life.
Beyond logo, type and colour comes the fun part—translating the creative direction to the website, socials and brand imagery.
Looking for some help in the brand department?
From “what the hell do I call it?” (naming), to “how the hell do I do it?” (strategy), all the way through to “how on earth should it look?” (visual identity), a brand is a journey and I could be your guide!